Smooch (Sunshine Conversations) vs Sprinklr
Converge Team
Side-by-side comparison for 2026
| Feature | Smooch (Sunshine Conversations) | Sprinklr |
|---|---|---|
| Starting Price | From $115/seat/mo | From $249/seat/mo |
| Best For | Existing Zendesk customers needing omnichannel messaging | Large enterprises and Fortune 100 companies needing comprehensive social media management with advanced governance, compliance, and multi-channel customer service capabilities |
| Standout Feature | Deep integration with Zendesk ecosystem | Enterprise-grade AI platform trained on billions of data points with support for 30+ channels and advanced governance features for highly regulated industries |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.2 | 4.1/5 |
Smooch (Sunshine Conversations) and Sprinklr represent two different approaches to customer engagement. Smooch focuses on conversational messaging APIs and developer-friendly integrations, while Sprinklr offers a comprehensive social media management and customer experience platform.
The choice between these platforms often depends on whether you need a messaging-first solution or a full-scale enterprise customer experience suite.
Feature Comparison
Smooch excels in conversational messaging with robust APIs, multi-channel chat capabilities, and seamless integrations with popular messaging platforms like WhatsApp, Facebook Messenger, and SMS. Its developer-centric approach makes it ideal for businesses wanting to build custom messaging experiences.
Sprinklr provides a comprehensive customer experience management platform with advanced social listening, content management, advertising tools, and enterprise-grade analytics. It's designed for large organizations managing complex social media strategies across multiple brands and regions.
The fundamental difference lies in scope: Smooch specializes in messaging infrastructure, while Sprinklr covers the entire customer journey from awareness to advocacy.
Pricing Comparison
Smooch offers transparent per-agent pricing from $19-$99 per agent per month, making it accessible for small to medium businesses. The pricing scales predictably with team size and includes core messaging features without hidden costs.
Sprinklr uses enterprise pricing starting at $249 per user per month with custom pricing for larger deployments. This premium pricing reflects its comprehensive feature set but can become expensive quickly for growing teams.
For a 10-person team, Smooch would cost $190-$990 monthly, while Sprinklr would start at $2,490 monthly - a significant difference that makes budget a key consideration.
Smooch (Sunshine Conversations)
Pros
- ✓ Strong Zendesk integration
- ✓ Good channel coverage
- ✓ Mature platform
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Complex setup process
- ✗ Limited customization options
Sprinklr
Pros
- ✓ Comprehensive enterprise-grade platform with advanced AI capabilities
- ✓ Supports 30+ social and messaging channels including WhatsApp, Telegram, Instagram, and Discord
- ✓ Robust governance features with approval workflows and audit trails
Cons
- ✗ Expensive per-seat pricing at $249/seat/month ($199 billed annually)
- ✗ Complex implementation that can take months to complete
- ✗ Steep learning curve requiring significant training and support
Verdict
Choose Smooch if you need flexible messaging APIs, developer tools, and cost-effective per-agent pricing. Choose Sprinklr if you require enterprise-grade social media management, advanced analytics, and can justify the premium pricing.
Choose Smooch if: You need messaging-focused tools, have development resources, want predictable pricing, and prioritize conversational customer support over social media management.
Choose Sprinklr if: You're an enterprise with complex social media needs, require advanced analytics and reporting, have budget for premium tools, and need comprehensive customer experience management.
Alternative to consider: Converge offers unified customer communication at $49/month flat rate, providing messaging capabilities without per-agent fees or enterprise complexity.
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