Sendbird vs Sprinklr
Converge Team
Side-by-side comparison for 2026
| Feature | Sendbird | Sprinklr |
|---|---|---|
| Starting Price | From $399/mo | From $249/seat/mo |
| Best For | Developers building custom in-app messaging experiences | Large enterprises and Fortune 100 companies needing comprehensive social media management with advanced governance, compliance, and multi-channel customer service capabilities |
| Standout Feature | Comprehensive SDK with voice, video, and messaging | Enterprise-grade AI platform trained on billions of data points with support for 30+ channels and advanced governance features for highly regulated industries |
| Free Plan | ✓ | ✗ |
| G2 Rating | 4.3 | 4.1/5 |
Sendbird and Sprinklr target different aspects of customer communication. Sendbird provides chat and messaging APIs for building in-app communication features, while Sprinklr offers enterprise social media management and customer experience platforms.
The choice depends on whether you need to build custom messaging experiences or manage existing social media and customer touchpoints.
Feature Comparison
Sendbird specializes in chat SDKs and APIs for mobile and web applications, offering features like group chat, file sharing, push notifications, moderation tools, and video calling. It's designed for developers building communication into their products.
Sprinklr provides enterprise-grade social media management including content publishing, social listening, community management, crisis response, and advanced analytics across all major social platforms.
Sendbird excels in providing building blocks for custom communication experiences, while Sprinklr offers complete solutions for managing existing social media presence and customer interactions.
Pricing Comparison
Sendbird offers a freemium model starting free for basic usage, scaling from $399 to $999+ per month based on monthly active users and features. This makes it accessible for startups while scaling with growth.
Sprinklr uses per-user pricing starting at $249 per month with custom enterprise packages. The cost structure assumes dedicated social media management teams and enterprise budgets.
For most development teams, Sendbird's usage-based pricing will be more predictable and cost-effective than Sprinklr's per-user enterprise model.
Sendbird
Pros
- ✓ Comprehensive SDK suite
- ✓ Excellent developer documentation
- ✓ Scalable infrastructure
Cons
- ✗ Expensive for small businesses
- ✗ Complex pricing structure
- ✗ Limited social media integrations
Sprinklr
Pros
- ✓ Comprehensive enterprise-grade platform with advanced AI capabilities
- ✓ Supports 30+ social and messaging channels including WhatsApp, Telegram, Instagram, and Discord
- ✓ Robust governance features with approval workflows and audit trails
Cons
- ✗ Expensive per-seat pricing at $249/seat/month ($199 billed annually)
- ✗ Complex implementation that can take months to complete
- ✗ Steep learning curve requiring significant training and support
Verdict
Choose Sendbird if you're building applications that need embedded chat, messaging, or video calling features. Choose Sprinklr if you need comprehensive social media management and customer experience tools.
Choose Sendbird if: You're building applications that need chat, messaging, or video communication features with developer-friendly APIs and SDKs.
Choose Sprinklr if: You need enterprise social media management, community engagement tools, and comprehensive customer experience analytics.
For businesses seeking ready-to-use customer communication tools without development overhead, Converge offers complete multi-channel support at $49/month flat rate, providing chat, social media, and customer service features without requiring custom development or enterprise-level investment.
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