Mevrik vs Smooch (Sunshine Conversations)

Mevrik and Smooch (now Sunshine Conversations by Zendesk) approach customer messaging from different angles. Mevrik offers a comprehensive customer engagement platform with integrated CRM and automation, while Smooch focuses on conversational messaging APIs that connect businesses with customers across multiple channels.

The key distinction is that Mevrik provides a complete business solution, while Smooch offers messaging infrastructure that requires integration with existing customer service platforms.

Mevrik provides comprehensive customer engagement tools including lead scoring, automated nurture campaigns, team collaboration features, and integrated analytics. Their platform manages the entire customer journey from initial contact through ongoing support and retention.

Smooch specializes in conversational messaging with unified APIs that connect to WhatsApp, Facebook Messenger, SMS, email, and web chat. Their strength lies in message routing, conversation continuity across channels, and seamless handoffs between automated and human agents.

While Mevrik offers a complete standalone solution, Smooch works best when integrated with existing CRM and helpdesk systems to add messaging capabilities.

Mevrik uses straightforward per-user pricing from $37 to $116 monthly, making budget planning predictable for growing teams. With a G2 rating of 4.5/5, users consistently rate the pricing transparency highly.

Smooch offers per-agent pricing from $19 to $99 monthly, which can be more affordable for small teams but lacks the comprehensive features included in Mevrik's pricing. With a G2 rating of 4.2/5, users appreciate the lower entry cost but note additional integration expenses.

For teams needing complete customer engagement tools, Mevrik's higher price includes more functionality, while Smooch's lower cost requires additional software for CRM and automation features.

Choose Mevrik if you need an all-in-one customer engagement platform with built-in CRM and automation features. Choose Smooch if you want to add conversational messaging capabilities to existing customer service tools and prefer API-based integration.

Choose Mevrik if: You want a complete customer engagement platform with integrated CRM, automated workflows, and comprehensive analytics without needing additional software integrations.

Choose Smooch if: You already have CRM and helpdesk systems and want to add conversational messaging capabilities across multiple channels with API-based integration.

Alternative consideration: Converge provides essential customer communication features at $49/month flat rate, offering a simpler solution than Mevrik's comprehensive platform while avoiding Smooch's integration complexity.