Kustomer vs Converge

Kustomer (now owned by Meta) is a customer service CRM that combines support tools with customer data management. It's designed for enterprise teams that need deep customer insights alongside their support workflows.

Converge focuses on unified messaging with simple pricing, making it accessible to teams of all sizes.

Kustomer's strength is its CRM integration. Agents see a complete customer timeline including purchase history, previous interactions, and custom data. The AI capabilities help automate responses and route conversations.

Converge provides unified messaging across WhatsApp, Telegram, Messenger, Instagram, Zalo, and Discord. It includes customer profiles and conversation history but isn't a full CRM.

Kustomer offers more enterprise features while Converge focuses on messaging simplicity.

Kustomer's Enterprise plan costs $89/seat/month with a minimum requirement of 8 seats and annual billing only. This means the minimum annual commitment is $8,544/year ($712/month), regardless of team size. For teams that need the full 8 seats: 8 agents costs $712/month.

For comparison, if Kustomer allowed smaller teams: 3 agents would cost $267/month and 5 agents would cost $445/month. AI features add extra costs: $0.60 per engaged conversation for customer-facing AI and $40/user/month for agent AI tools.

Converge offers flat $49/month pricing with up to 15 team members and no seat minimums. A team of any size pays the same $49/month, compared to Kustomer's minimum $712/month entry point.

Choose Kustomer if you need CRM-integrated customer service with advanced AI. Choose Converge if you want straightforward messaging support without enterprise complexity.

Choose Kustomer if: You need CRM-integrated customer service, advanced AI automation, and have enterprise budget for per-seat pricing.

Choose Converge if: You want simple messaging support, flat-rate pricing, or don't need full CRM functionality.