HubSpot Service Hub vs Sprinklr
Converge Team
Side-by-side comparison for 2026
| Feature | HubSpot Service Hub | Sprinklr |
|---|---|---|
| Starting Price | From $90/seat/mo | From $249/seat/mo |
| Best For | Mid to large enterprises already using HubSpot's ecosystem who need comprehensive customer service management with deep CRM integration | Large enterprises and Fortune 100 companies needing comprehensive social media management with advanced governance, compliance, and multi-channel customer service capabilities |
| Standout Feature | Deep integration with HubSpot's full marketing, sales, and service ecosystem provides unmatched customer lifecycle visibility | Enterprise-grade AI platform trained on billions of data points with support for 30+ channels and advanced governance features for highly regulated industries |
| Free Plan | ✓ | ✗ |
| G2 Rating | 4.4/5 | 4.1/5 |
HubSpot Service Hub ($0-$130/agent) and Sprinklr ($249-Custom) target different market segments - SMB-focused CRM-integrated support versus enterprise social customer care platforms.
Feature Comparison
HubSpot Service Hub provides ticketing, knowledge base, live chat, and deep CRM integration. Sprinklr offers comprehensive social listening, unified customer care across channels, and advanced analytics for enterprise brands.
Pricing Comparison
HubSpot's $0-$130/agent pricing makes it accessible for growing businesses. Sprinklr's $249+ enterprise pricing reflects its comprehensive social media management and customer care capabilities.
HubSpot Service Hub
Pros
- ✓ Seamless integration with HubSpot CRM and marketing tools
- ✓ Comprehensive automation and workflow capabilities
- ✓ Robust reporting and analytics features
Cons
- ✗ Expensive per-agent pricing model can become costly
- ✗ Complex setup and learning curve for new users
- ✗ Many advanced features locked behind higher-tier plans
Sprinklr
Pros
- ✓ Comprehensive enterprise-grade platform with advanced AI capabilities
- ✓ Supports 30+ social and messaging channels including WhatsApp, Telegram, Instagram, and Discord
- ✓ Robust governance features with approval workflows and audit trails
Cons
- ✗ Expensive per-seat pricing at $249/seat/month ($199 billed annually)
- ✗ Complex implementation that can take months to complete
- ✗ Steep learning curve requiring significant training and support
Verdict
HubSpot Service Hub excels for CRM-integrated customer service, while Sprinklr dominates enterprise social media customer care and brand management.
Choose HubSpot Service Hub for CRM-integrated support or Sprinklr for enterprise social customer care. Consider Converge at $49/mo flat rate for unified communication without per-agent costs.
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