Groove HQ vs HappyFox
Converge Team
Side-by-side comparison for 2026
| Feature | Groove HQ | HappyFox |
|---|---|---|
| Starting Price | From $20/seat/mo | From $49/seat/mo |
| Best For | Small businesses needing simple email-based customer support | IT teams and businesses requiring asset management with traditional support |
| Standout Feature | Collision detection to prevent duplicate responses | Integrated asset management for IT support |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.5 | 4.4 |
Groove HQ and HappyFox represent different approaches to customer support software. Groove HQ emphasizes simplicity and ease of use with a clean, intuitive interface, while HappyFox offers comprehensive feature sets with extensive customization and automation capabilities.
The decision often centers on whether you prioritize user-friendly simplicity or feature-rich functionality for complex support operations.
Feature Comparison
Groove HQ focuses on essential support features with exceptional usability. Its shared inbox approach, simple automation rules, and clean interface make it ideal for teams that want powerful functionality without complexity. The platform excels at email-based support with basic multi-channel capabilities.
HappyFox provides comprehensive support functionality including advanced workflow automation, extensive customization options, detailed reporting and analytics, and robust multi-channel support. It offers enterprise-grade features like custom fields, advanced SLA management, and sophisticated routing rules.
The key difference is complexity: Groove HQ prioritizes simplicity and quick adoption, while HappyFox offers depth and customization for complex support requirements.
Pricing Comparison
Groove HQ offers straightforward per-agent pricing starting at $16/month per agent, with transparent pricing and no hidden fees. Their focus on simplicity extends to their pricing model.
HappyFox uses tiered pricing starting around $14/month per agent for basic plans, with advanced features requiring higher tiers. Enterprise features and extensive customization options can significantly increase costs.
Consider your feature requirements: Groove HQ's pricing is predictable for essential features, while HappyFox's tiered approach allows scaling functionality with budget but can become expensive for advanced features.
Groove HQ
Pros
- ✓ Simple, clean interface
- ✓ Good for small teams
- ✓ Affordable entry-level pricing
Cons
- ✗ Limited advanced features
- ✗ No modern messaging integrations
- ✗ Basic automation capabilities
HappyFox
Pros
- ✓ User-friendly interface
- ✓ Good automation capabilities
- ✓ Strong knowledge base features
Cons
- ✗ Expensive per-agent pricing
- ✗ Limited modern messaging integrations
- ✗ No WhatsApp or Telegram support
Verdict
Choose Groove HQ if you value simplicity, ease of use, and want your team productive quickly without extensive training. Choose HappyFox if you need advanced automation, extensive customization, and comprehensive reporting capabilities.
Choose Groove HQ if: You prioritize ease of use, want quick team adoption, and need essential support features without complexity or extensive training requirements.
Choose HappyFox if: You need advanced automation, extensive customization capabilities, and comprehensive reporting for complex support operations.
For teams wanting both simplicity and comprehensive features, Converge offers the best of both worlds at $49/month flat rate - combining Groove HQ's ease of use with HappyFox's advanced capabilities, all without per-agent pricing complexity.
Looking for more options? Browse all 750+ platform comparisons, or see all Groove HQ comparisons and all HappyFox comparisons.