Gladly vs Tidio
Converge Team
Side-by-side comparison for 2026
| Feature | Gladly | Tidio |
|---|---|---|
| Starting Price | From $180/seat/mo | From $98/mo |
| Best For | Enterprise brands wanting people-centered customer service | Small ecommerce businesses on Shopify needing live chat and basic automation |
| Standout Feature | Unified customer timeline showing all interactions across channels | Lyro AI chatbot with strong ecommerce query resolution |
| Free Plan | ✗ | ✓ |
| G2 Rating | 4.7/5 | 4.7/5 |
Gladly and Tidio represent different approaches to customer service technology. Gladly ($180-$210/user, G2 4.7) is an enterprise-grade customer service platform focused on person-centric conversations, while Tidio ($0-$749/mo, G2 4.7) is a live chat and AI chatbot solution optimized for ecommerce businesses and smaller teams.
Feature Comparison
Conversation Management
Gladly pioneered person-centric customer service, organizing all interactions around individual customers rather than tickets. Features include conversation continuity across channels, customer timeline views, and contextual customer data integration.
Tidio focuses on real-time chat conversations with visitor tracking, chat history, and basic customer profiles, but lacks the sophisticated conversation threading of enterprise platforms.
Omnichannel Capabilities
Gladly provides true omnichannel support across voice, email, chat, SMS, and social media with seamless agent handoffs and unified customer context.
Tidio primarily handles live chat and email with basic integrations to social platforms, but doesn't offer voice support or advanced channel unification.
AI and Automation
Gladly offers AI-powered agent assistance, smart routing, and conversation insights, but focuses more on human-centric service delivery.
Tidio features Lyro AI chatbot for automated customer interactions, lead qualification, and 24/7 support with natural language processing capabilities.
Enterprise Features
Gladly includes advanced workforce management, detailed analytics, compliance tools, and enterprise-grade security with SSO and custom integrations.
Tidio offers basic team management and analytics suitable for small to medium businesses but lacks enterprise-level compliance and security features.
Pricing Comparison
Pricing Structure Comparison
- Gladly: $180-$210 per user per month (Hero, Superhero plans)
- Tidio: $0-$749 per month flat rate (Free, Starter $29, Growth $59, Tidio+ $749)
Cost Analysis: Gladly's enterprise pricing ($1,800-$2,100 for 10 agents) targets large organizations with complex needs, while Tidio's affordable flat-rate pricing serves small to medium businesses effectively.
Value Proposition: Gladly justifies premium pricing with enterprise features and omnichannel capabilities, while Tidio provides excellent value for live chat and AI automation at accessible price points.
Gladly
Pros
- ✓ People-centered approach
- ✓ Unified customer timeline
- ✓ All channels in one view
Cons
- ✗ Very expensive
- ✗ Enterprise-focused
- ✗ Overkill for small teams
Tidio
Pros
- ✓ Excellent Shopify and ecommerce integrations
- ✓ Lyro AI chatbot is effective
- ✓ Easy setup with no coding required
Cons
- ✗ Conversation-based pricing can get expensive
- ✗ No native Telegram or Zalo support
- ✗ AI features (Lyro) cost extra
Verdict
Choose Gladly if you're an enterprise requiring sophisticated omnichannel customer service with person-centric conversation management and advanced agent tools. Choose Tidio if you need affordable live chat with AI automation, ecommerce integrations, and quick deployment for growing businesses.
Gladly is designed for enterprise organizations requiring sophisticated omnichannel customer service with person-centric conversation management, while Tidio serves growing businesses needing affordable live chat and AI automation.
For businesses seeking enterprise-level features without per-agent pricing constraints, consider Converge at $49/month flat rate - offering scalable customer support infrastructure with unlimited agent access.
Looking for more options? Browse all 750+ platform comparisons, or see all Gladly comparisons and all Tidio comparisons.