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- Gladly vs Textline
Gladly vs Textline
Side-by-side comparison for 2026
| Feature | Gladly | Textline |
|---|---|---|
| Starting Price | From $180/seat/mo | From $100/mo |
| Best For | Enterprise brands wanting people-centered customer service | Small businesses needing simple SMS messaging |
| Standout Feature | Unified customer timeline showing all interactions across channels | Streamlined SMS-only experience |
| Free Plan | ✗ | ✓ |
| G2 Rating | 4.7/5 | 4.2 |
Gladly and Textline represent different approaches to customer communication. Gladly offers comprehensive omnichannel customer service for enterprises, while Textline specializes in business text messaging with a focus on simplicity and affordability.
The platforms serve different market segments - Gladly with its 4.7/5 G2 rating targets large organizations needing sophisticated support tools, while Textline (4.2/5 G2 rating) focuses on small to medium businesses wanting straightforward text messaging capabilities.
Feature Comparison
Gladly provides comprehensive customer service tools including unified customer profiles, intelligent routing, voice support, email management, chat, social media integration, and advanced workforce management. It's designed for complex support operations requiring detailed customer context.
Textline focuses specifically on business text messaging with features like shared inboxes, automated responses, contact management, and basic integrations. It's optimized for businesses that primarily communicate with customers via SMS and want to professionalize their texting operations.
While Gladly offers sophisticated analytics and reporting across all channels, Textline provides simpler metrics focused on text message performance and response times.
Pricing Comparison
The pricing models create vastly different cost structures. Gladly costs $180-$210 per user per month, making it expensive for larger teams but comprehensive in features.
Textline ranges from $39-$149 per month based on message volume and features, with no per-user fees. This makes Textline significantly more affordable, especially for smaller teams or businesses with moderate messaging needs.
For a 5-person team, Gladly would cost $900-$1,050 monthly, while Textline might cost $39-$149 total, representing a 6-15x price difference depending on usage.
Gladly
Pros
- ✓ People-centered approach
- ✓ Unified customer timeline
- ✓ All channels in one view
Cons
- ✗ Very expensive
- ✗ Enterprise-focused
- ✗ Overkill for small teams
Textline
Pros
- ✓ Simple SMS-focused interface
- ✓ Good team collaboration features
- ✓ Reasonable pricing for SMS
Cons
- ✗ SMS only - no other channels
- ✗ Message limits with overage fees
- ✗ Limited automation capabilities
Verdict
Choose Gladly if you need enterprise-grade customer service with advanced features and can justify premium per-agent pricing. Choose Textline if you want simple, effective business texting at an affordable price point.
Choose Gladly if: You're an enterprise needing comprehensive customer service capabilities, have complex support requirements, and budget for premium per-agent pricing.
Choose Textline if: You primarily need business text messaging, want simple setup and management, and prefer affordable flat-rate pricing over per-agent fees.
For businesses wanting both comprehensive customer service and affordable pricing, Converge delivers enterprise-level features including text messaging at just $49/month flat rate, providing better value than either specialized solution.
Looking for more options? Browse all 750+ platform comparisons, or see all Gladly comparisons and all Textline comparisons.