Drift vs Gladly
Converge Team
Side-by-side comparison for 2026
| Feature | Drift | Gladly |
|---|---|---|
| Starting Price | From $2500/mo | From $180/seat/mo |
| Best For | Large enterprises with complex B2B sales processes | Enterprise brands wanting people-centered customer service |
| Standout Feature | Advanced conversational AI and revenue acceleration | Unified customer timeline showing all interactions across channels |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.4 | 4.7/5 |
Drift and Gladly serve different segments of the customer engagement market. Drift focuses on conversational marketing and sales automation, while Gladly specializes in comprehensive customer support with person-centric service.
Both platforms command premium pricing but target distinct use cases - Drift for revenue generation through conversations, Gladly for post-sale support excellence.
Feature Comparison
Drift excels in conversational marketing with advanced chatbots, lead qualification, and sales pipeline integration. Its strength lies in converting website visitors into qualified leads through intelligent conversation flows.
Gladly focuses on customer support excellence with unified conversation history, omnichannel orchestration, and agent productivity tools. It treats each customer as a person rather than a collection of tickets.
The platforms serve different stages of the customer lifecycle - Drift for acquisition, Gladly for retention and support.
Pricing Comparison
Both platforms use enterprise pricing models. Drift starts at $2,500 monthly with custom pricing for advanced features, targeting mid-market and enterprise sales teams.
Gladly costs $180-$210 per user monthly, making it expensive for larger support teams but competitive for smaller, high-touch service operations.
For a 10-person team, Gladly would cost $1,800-$2,100 monthly, while Drift's base plan starts higher but may include more users.
Drift
Pros
- ✓ Powerful conversational AI
- ✓ Strong B2B focus
- ✓ Advanced lead qualification
Cons
- ✗ Extremely expensive pricing
- ✗ Complex setup and learning curve
- ✗ Overkill for small businesses
Gladly
Pros
- ✓ People-centered approach
- ✓ Unified customer timeline
- ✓ All channels in one view
Cons
- ✗ Very expensive
- ✗ Enterprise-focused
- ✗ Overkill for small teams
Verdict
Choose Drift if you prioritize lead generation and sales conversations. Choose Gladly if you need sophisticated customer support with omnichannel capabilities.
Choose Drift if: You're focused on lead generation, have a sales-driven organization, and need conversational marketing automation to drive revenue.
Choose Gladly if: You prioritize customer support excellence, need omnichannel capabilities, and want to deliver personalized service experiences.
Alternative: Consider Converge at $49/month flat rate for teams wanting customer engagement without the complexity and cost of enterprise platforms.
Looking for more options? Browse all 750+ platform comparisons, or see all Drift comparisons and all Gladly comparisons.