Groove HQ vs Intercom
Converge Team
Side-by-side comparison for 2026
| Feature | Groove HQ | Intercom |
|---|---|---|
| Starting Price | From $20/seat/mo | From $85/seat/mo |
| Best For | Small businesses needing simple email-based customer support | Well-funded SaaS companies wanting AI-first customer service |
| Standout Feature | Collision detection to prevent duplicate responses | Fin AI Agent that autonomously resolves customer queries |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.5 | 4.5/5 |
Groove HQ and Intercom are both highly-rated customer support platforms with distinct approaches to customer communication. Groove HQ (G2 4.5/5) focuses on simplicity and affordability for small teams, while Intercom (G2 4.5/5) offers comprehensive customer engagement tools for growing businesses.
This comparison examines their pricing, features, and ideal use cases to help you choose the right platform for your team's needs.
Feature Comparison
Groove HQ excels in email-based ticketing with a clean, intuitive interface that requires minimal training. It offers solid reporting, knowledge base functionality, and integrations with popular tools like Slack and Salesforce.
Intercom provides a comprehensive customer communication platform with advanced live chat, automated messaging, customer segmentation, and powerful bot capabilities. It includes features like product tours, customer health scoring, and sophisticated workflow automation.
While Groove HQ focuses on core support functionality, Intercom extends into marketing automation and customer success, making it more suitable for businesses wanting an all-in-one customer engagement solution.
Pricing Comparison
Groove HQ offers transparent per-agent pricing starting at $16/month for basic features up to $56/month for advanced functionality. This makes it predictable and cost-effective for small teams.
Intercom's pricing ranges from $29-$132 per seat monthly, with additional costs for advanced features like custom bots and product tours. The pricing can escalate quickly as you add more seats and features, making it more expensive for larger teams.
For a 5-person team, Groove HQ costs $80-$280/month while Intercom ranges from $145-$660/month, representing a significant cost difference.
Groove HQ
Pros
- ✓ Simple, clean interface
- ✓ Good for small teams
- ✓ Affordable entry-level pricing
Cons
- ✗ Limited advanced features
- ✗ No modern messaging integrations
- ✗ Basic automation capabilities
Intercom
Pros
- ✓ Fin AI Agent resolves queries autonomously
- ✓ Beautiful, modern interface design
- ✓ Strong product tour and onboarding features
Cons
- ✗ Premium pricing, especially with AI usage
- ✗ Complex pricing structure
- ✗ Per-resolution AI fees add up
Verdict
Choose Groove HQ if you're a small team seeking straightforward ticketing with affordable per-agent pricing ($16-$56/agent). Choose Intercom if you need advanced automation, live chat, and customer engagement features despite higher costs ($29-$132/seat).
Choose Groove HQ if: You're a small team (under 10 agents) prioritizing simplicity, email-based support, and predictable pricing. It's ideal for businesses that need solid ticketing without complex automation.
Choose Intercom if: You need comprehensive customer engagement tools, advanced automation, and live chat capabilities. Best for growing businesses willing to invest in a full customer communication platform.
Consider Converge as an alternative with flat $49/month pricing for up to 15 agents, offering excellent value for teams of any size without per-seat limitations.
Looking for more options? Browse all 750+ platform comparisons, or see all Groove HQ comparisons and all Intercom comparisons.