CM.com vs Smooch (Sunshine Conversations)
Converge Team
Side-by-side comparison for 2026
| Feature | CM.com | Smooch (Sunshine Conversations) |
|---|---|---|
| Starting Price | From $83/seat/mo | From $115/seat/mo |
| Best For | Large enterprises and developers needing comprehensive CPaaS solutions with extensive API capabilities | Existing Zendesk customers needing omnichannel messaging |
| Standout Feature | Comprehensive Communications Platform as a Service (CPaaS) with enterprise-grade infrastructure and extensive API capabilities | Deep integration with Zendesk ecosystem |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.7/5 | 4.2 |
CM.com and Smooch (Sunshine Conversations) serve different customer communication needs. CM.com offers comprehensive business messaging from free to custom enterprise pricing, while Smooch provides conversation APIs at $19-$99 per agent monthly for businesses building custom support experiences.
With CM.com's 4.7/5 G2 rating outpacing Smooch's 4.2/5, the platforms differ significantly in their target users - CM.com serves business teams directly while Smooch focuses on developers and technical implementations.
Feature Comparison
CM.com provides an all-in-one solution with WhatsApp Business, SMS marketing, email campaigns, and customer service tools that business teams can use without technical expertise.
Smooch specializes in conversation APIs that let developers integrate messaging across multiple channels, with strong webhook support and customizable conversation routing that requires technical implementation.
The key difference is accessibility: CM.com works immediately for business users, while Smooch requires development work to unlock its full potential but offers more customization flexibility.
Pricing Comparison
CM.com starts free for basic messaging and scales to custom enterprise pricing, making it budget-friendly for small businesses and predictable for growth planning.
Smooch charges $19-$99 per agent monthly depending on features, which can become expensive for larger teams but provides predictable per-seat pricing for smaller support operations.
For teams under 10 agents, Smooch's pricing might be competitive, but CM.com's free tier and custom enterprise options often provide better value as teams scale.
CM.com
Pros
- ✓ Extensive channel coverage including voice and SMS
- ✓ Robust API-first architecture for developers
- ✓ Enterprise-grade infrastructure with high uptime
Cons
- ✗ Complex pricing structure with multiple add-on costs
- ✗ Steep learning curve for smaller teams
- ✗ Limited transparency in pricing details
Smooch (Sunshine Conversations)
Pros
- ✓ Strong Zendesk integration
- ✓ Good channel coverage
- ✓ Mature platform
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Complex setup process
- ✗ Limited customization options
Verdict
Choose CM.com if you want a complete business messaging platform with marketing automation and transparent pricing. Choose Smooch if you need flexible conversation APIs and have development resources to build custom workflows.
Choose CM.com if: You want immediate deployment with marketing automation, prefer starting free, and value higher G2 ratings from actual users.
Choose Smooch if: You need API flexibility for custom integrations, have development resources, and your team size fits within their per-agent pricing model.
Alternative: Consider Converge at $49/month flat rate for teams wanting powerful customer communication without per-agent fees or complex enterprise negotiations.
Looking for more options? Browse all 750+ platform comparisons, or see all CM.com comparisons and all Smooch (Sunshine Conversations) comparisons.