UTM Tracking

UTM tracking is essential for understanding which marketing campaigns, channels, and content drive actual leads and customers. While most analytics tools track UTM parameters at the session level, Converge preserves UTM data at the lead level, connecting your marketing efforts directly to revenue.

Every visitor's UTM parameters are captured on their first visit and preserved throughout their customer journey. When they eventually convert - whether that's starting a chat, filling a form, or making a purchase - you know exactly which campaign brought them in.

Converge's UTM tracking captures all standard parameters automatically:

• utm_source - The traffic source (google, facebook, newsletter)
• utm_medium - The marketing medium (cpc, email, social)
• utm_campaign - The specific campaign name
• utm_content - The ad or link variant
• utm_term - The paid search keyword
• gclid - Google Ads click identifier

These parameters are captured on first visit (first-touch attribution) and stored with the visitor profile. When visitors return through different campaigns, the original attribution is preserved while new sessions are tracked separately.

Automatic Parameter Capture
No configuration required. UTM parameters are automatically captured from visitor URLs and stored with their profile. Standard parameters plus gclid are supported out of the box.

First-Touch Attribution
Know exactly how each lead originally found you. First-visit UTM data is preserved even if leads return through different campaigns later, enabling accurate marketing attribution.

Lead-Level Attribution
Unlike session-based analytics, Converge tracks UTM data at the lead level. Connect specific leads and revenue to the campaigns that generated them.

Referrer Tracking
Beyond UTM parameters, the referring URL and domain are captured for every visit. Know whether traffic came from organic search, direct visits, or specific referring websites.

Prove Marketing ROI
Connect leads and conversations directly to the campaigns that generated them. Know which campaigns drive not just traffic, but actual qualified leads and customers.

Optimize Campaign Spend
With accurate attribution, you can identify which campaigns generate the most valuable leads and adjust budgets accordingly. Stop wasting money on campaigns that drive traffic but not conversions.

Understand the Full Journey
See the complete path from first click to conversion. Understand which content and campaigns introduce leads to your brand, even if they don't convert until much later.

Align Sales and Marketing
When sales teams can see which campaigns brought each lead, they can tailor their approach and provide feedback on lead quality. Close the loop between marketing efforts and sales results.