Color Palette Generator
Generate harmonious color palettes for your brand
Converge Team
Base Color
Palette
A color palette generator helps you create harmonious color combinations based on color theory principles. Instead of guessing which colors look good together, you select a base color and the tool generates mathematically complementary schemes. Once you've chosen your palette, verify it meets accessibility standards with our contrast checker.
Color is one of the most powerful tools in design. Research from the University of Loyola Maryland found that color increases brand recognition by up to 80%. A study by the Seoul International Color Expo reported that 92.6% of people said visual factors — primarily color — were the most important when purchasing products.
The science behind color harmony goes back to Isaac Newton's color wheel (1666) and was formalized by Johannes Itten at the Bauhaus school. Colors that are complementary (opposite on the wheel), analogous (adjacent), or triadic (evenly spaced) create visually pleasing combinations because of how the human eye processes different wavelengths of light.
For web design and branding, consistent color palettes build trust and recognition. According to Reboot's research, a signature brand color can increase recognition by 80%. This generator creates five palette types — complementary, analogous, triadic, split-complementary, and monochromatic — so you can choose the harmony that fits your brand personality.
How to Use This Generator
- Pick a base color: Use the color picker or enter a HEX value. This is your primary brand or design color.
- Choose a harmony: Select from complementary, analogous, triadic, split-complementary, or monochromatic.
- Browse the palette: Five harmonious colors are generated based on your selection.
- Copy color values: Click any color swatch to copy its HEX code. The tool also shows RGB and HSL values.
Pro Tips
- Start with your primary color: Your most important brand color should be the base. Let the generator find the supporting colors.
- Test on real content: Colors look different on white backgrounds vs. dark backgrounds. Always test your palette in context.
- Consider accessibility: Use the contrast checker tool to verify your text and background colors meet WCAG 2.1 guidelines (4.5:1 minimum ratio).
- Use monochromatic for safe choices: If you're unsure, monochromatic palettes (shades of one color) always look cohesive and professional.
- Save your favorites: Copy the HEX codes and store them in your brand guidelines or design tool for consistent use across projects.