HappyFox vs Smooch (Sunshine Conversations)
Converge Team
Side-by-side comparison for 2026
| Feature | HappyFox | Smooch (Sunshine Conversations) |
|---|---|---|
| Starting Price | From $49/seat/mo | From $115/seat/mo |
| Best For | IT teams and businesses requiring asset management with traditional support | Existing Zendesk customers needing omnichannel messaging |
| Standout Feature | Integrated asset management for IT support | Deep integration with Zendesk ecosystem |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.4 | 4.2 |
HappyFox and Smooch (Sunshine Conversations) represent two different philosophies in customer support. HappyFox offers a traditional helpdesk approach with robust ticketing, while Smooch focuses on conversational messaging across multiple channels.
With HappyFox's G2 rating of 4.4/5 and Smooch's 4.2/5, both platforms have proven track records, but serve different business needs and team structures.
Feature Comparison
HappyFox excels in traditional support workflows with advanced ticket management, SLA tracking, and knowledge base integration. Their automation rules and custom fields make it ideal for structured support processes.
Smooch specializes in conversational support across messaging platforms like WhatsApp, Facebook Messenger, and SMS. Their strength lies in unified messaging experiences rather than traditional ticketing.
The fundamental difference is approach: HappyFox treats each interaction as a ticket to be managed, while Smooch treats them as conversations to be continued across channels.
Pricing Comparison
HappyFox pricing ranges from $29-$69 per agent monthly, with higher tiers including advanced reporting and integrations. Their model is straightforward with predictable per-agent costs.
Smooch's $19-$99 per agent pricing varies significantly based on message volume and channel requirements. Higher tiers unlock premium messaging channels and advanced conversation routing.
For teams under 10 agents, Smooch's entry price is lower, but costs can escalate quickly with message volume. HappyFox offers more predictable scaling for larger teams.
HappyFox
Pros
- ✓ User-friendly interface
- ✓ Good automation capabilities
- ✓ Strong knowledge base features
Cons
- ✗ Expensive per-agent pricing
- ✗ Limited modern messaging integrations
- ✗ No WhatsApp or Telegram support
Smooch (Sunshine Conversations)
Pros
- ✓ Strong Zendesk integration
- ✓ Good channel coverage
- ✓ Mature platform
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Complex setup process
- ✗ Limited customization options
Verdict
Choose HappyFox if you need comprehensive ticketing with automation and prefer per-agent pricing starting at $29/month. Choose Smooch if you prioritize conversational messaging and can work within their $19-$99/agent pricing range.
Choose HappyFox if: You need structured ticket management, comprehensive reporting, and prefer predictable per-agent pricing for traditional support workflows.
Choose Smooch if: Your focus is conversational messaging across multiple channels and you can manage variable costs based on message volume.
For teams seeking a middle ground with transparent pricing, Converge offers comprehensive customer support features at $49/month flat rate, eliminating per-agent fees while providing both ticketing and messaging capabilities.
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