Gladly vs Smooch (Sunshine Conversations)
Converge Team
Side-by-side comparison for 2026
| Feature | Gladly | Smooch (Sunshine Conversations) |
|---|---|---|
| Starting Price | From $180/seat/mo | From $115/seat/mo |
| Best For | Enterprise brands wanting people-centered customer service | Existing Zendesk customers needing omnichannel messaging |
| Standout Feature | Unified customer timeline showing all interactions across channels | Deep integration with Zendesk ecosystem |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.7/5 | 4.2 |
Gladly ($180-$210/user) and Smooch ($19-$99/agent) are customer support platforms with different pricing models and feature focuses.
Feature Comparison
Gladly excels in person-centric conversations and enterprise-grade support features. Smooch specializes in omnichannel messaging, conversation APIs, and unified customer communication.
Pricing Comparison
Gladly ranges from $180-$210/user for premium enterprise features. Smooch offers $19-$99/agent with omnichannel messaging functionality at much lower costs.
Gladly
Pros
- ✓ People-centered approach
- ✓ Unified customer timeline
- ✓ All channels in one view
Cons
- ✗ Very expensive
- ✗ Enterprise-focused
- ✗ Overkill for small teams
Smooch (Sunshine Conversations)
Pros
- ✓ Strong Zendesk integration
- ✓ Good channel coverage
- ✓ Mature platform
Cons
- ✗ Per-agent pricing gets expensive
- ✗ Complex setup process
- ✗ Limited customization options
Verdict
Smooch offers significantly better value for omnichannel messaging, while Gladly provides premium person-centric support for enterprise customers.
Choose Gladly for enterprise person-centric support or Smooch for cost-effective omnichannel messaging. Consider Converge at $49/mo flat rate for unified customer communication.
Looking for more options? Browse all 750+ platform comparisons, or see all Gladly comparisons and all Smooch (Sunshine Conversations) comparisons.