Drift vs Sprinklr
Converge Team
Side-by-side comparison for 2026
| Feature | Drift | Sprinklr |
|---|---|---|
| Starting Price | From $2500/mo | From $249/seat/mo |
| Best For | Large enterprises with complex B2B sales processes | Large enterprises and Fortune 100 companies needing comprehensive social media management with advanced governance, compliance, and multi-channel customer service capabilities |
| Standout Feature | Advanced conversational AI and revenue acceleration | Enterprise-grade AI platform trained on billions of data points with support for 30+ channels and advanced governance features for highly regulated industries |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.4 | 4.1/5 |
Drift and Sprinklr represent two different philosophies in customer engagement. Drift specializes in conversational marketing and sales automation with AI-powered chatbots, while Sprinklr offers a comprehensive social media management and customer experience platform.
Drift excels at lead generation and real-time customer conversations, whereas Sprinklr focuses on unified customer experience management across social channels and enterprise-scale operations.
Feature Comparison
Drift's strength lies in its conversational AI and chatbot capabilities, offering advanced lead qualification, meeting scheduling, and personalized customer journeys. Its Revenue Acceleration Platform integrates sales and marketing workflows seamlessly.
Sprinklr provides a unified customer experience management platform with robust social listening, content management, and omnichannel engagement tools. It excels in social media analytics, brand monitoring, and enterprise-scale campaign management.
Drift focuses on real-time conversations and sales acceleration, while Sprinklr emphasizes comprehensive social media strategy and customer experience orchestration across multiple touchpoints.
Pricing Comparison
Drift uses a tiered pricing model starting around $2,500/month for their Premium plan, with enterprise pricing available for larger organizations. Costs scale based on features and conversation volume.
Sprinklr operates on enterprise-focused pricing with custom quotes typically starting at $15,000+ annually. Their pricing reflects the comprehensive nature of their platform and enterprise-grade features.
Both platforms require significant investment, with Sprinklr generally being more expensive due to its enterprise positioning and comprehensive feature set.
Drift
Pros
- ✓ Powerful conversational AI
- ✓ Strong B2B focus
- ✓ Advanced lead qualification
Cons
- ✗ Extremely expensive pricing
- ✗ Complex setup and learning curve
- ✗ Overkill for small businesses
Sprinklr
Pros
- ✓ Comprehensive enterprise-grade platform with advanced AI capabilities
- ✓ Supports 30+ social and messaging channels including WhatsApp, Telegram, Instagram, and Discord
- ✓ Robust governance features with approval workflows and audit trails
Cons
- ✗ Expensive per-seat pricing at $249/seat/month ($199 billed annually)
- ✗ Complex implementation that can take months to complete
- ✗ Steep learning curve requiring significant training and support
Verdict
Choose Drift if you need powerful conversational marketing tools and AI-driven chat automation for sales and support. Choose Sprinklr if you require enterprise-grade social media management with comprehensive analytics and multi-brand support.
Choose Drift if: You prioritize conversational marketing, need advanced chatbot capabilities, and want to accelerate your sales pipeline through AI-powered conversations.
Choose Sprinklr if: You manage multiple brands, need comprehensive social media management, and require enterprise-scale customer experience orchestration.
For teams seeking a more affordable alternative with essential customer support features, consider Converge at $49/month flat rate – offering streamlined customer communication without the complexity or high costs of enterprise platforms.
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