Drift vs Kustomer
Converge Team
Side-by-side comparison for 2026
| Feature | Drift | Kustomer |
|---|---|---|
| Starting Price | From $2500/mo | From $89/seat/mo |
| Best For | Large enterprises with complex B2B sales processes | Enterprise teams needing CRM-integrated customer service |
| Standout Feature | Advanced conversational AI and revenue acceleration | Unified customer timeline with CRM data integration |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.4 | 4.4/5 |
Drift ($2500-Custom) and Kustomer ($89-$139/user) are enterprise platforms with different focuses - Drift on conversational marketing and sales, Kustomer on customer service and CRM integration.
Feature Comparison
Drift focuses on conversational marketing, lead qualification, and sales automation with advanced chatbot capabilities. Kustomer emphasizes customer service workflows, unified profiles, and comprehensive CRM integration.
Pricing Comparison
Kustomer's $89-$139/user pricing provides better value for customer service teams. Drift's $2500+ enterprise pricing targets revenue teams needing advanced conversational marketing capabilities.
Drift
Pros
- ✓ Powerful conversational AI
- ✓ Strong B2B focus
- ✓ Advanced lead qualification
Cons
- ✗ Extremely expensive pricing
- ✗ Complex setup and learning curve
- ✗ Overkill for small businesses
Kustomer
Pros
- ✓ Strong CRM features
- ✓ Customer timeline view
- ✓ Good AI capabilities
Cons
- ✗ Per-seat pricing
- ✗ Complex setup
- ✗ Enterprise-focused
Verdict
Kustomer offers better value for customer service teams with comprehensive CRM integration, while Drift excels in conversational marketing and sales automation for revenue teams.
Choose Drift for conversational marketing and sales or Kustomer for customer service and CRM integration. Consider Converge at $49/mo flat rate for unified customer communication without enterprise complexity.
Looking for more options? Browse all 750+ platform comparisons, or see all Drift comparisons and all Kustomer comparisons.