Drift vs Converge

Drift is a premium conversational marketing platform designed for enterprise B2B sales teams. While powerful, its high cost and complexity make it unsuitable for most businesses seeking practical customer communication solutions.

Drift excels in B2B sales automation and lead qualification with sophisticated AI and revenue acceleration tools. However, it lacks comprehensive social media integration and focuses primarily on website and email channels, missing popular platforms like WhatsApp and Telegram that customers prefer.

Drift uses flat monthly pricing rather than per-seat costs. The Premium plan starts at $2,500/month, while the Advanced plan runs approximately $40,000/year (~$3,333/month). Enterprise plans often exceed $10,000/month, with annual licenses starting around $30,000.

At $2,500/month minimum, Drift costs 51x more than Converge's $49/month. The annual commitment alone ($30,000+) would cover over 50 years of Converge at $49/month. Additional costs include AI credits, add-on modules, and potential staffing requirements for implementation.

Converge provides up to 15 team members at a flat $49/month with no annual contracts required. For teams needing multi-channel messaging rather than enterprise B2B sales automation, Converge offers predictable costs at a fraction of Drift's entry price.

Drift is built for large enterprises with substantial budgets, starting at $2,500/month. For businesses needing practical multi-channel communication without enterprise complexity, Converge offers better value and accessibility.

Unless you're a large enterprise needing complex B2B sales automation, Drift's cost and complexity are unjustified. Converge offers superior value with modern multi-channel capabilities at a fraction of the price.