Gladly vs Groove HQ
Converge Team
Side-by-side comparison for 2026
| Feature | Gladly | Groove HQ |
|---|---|---|
| Starting Price | From $180/seat/mo | From $20/seat/mo |
| Best For | Enterprise brands wanting people-centered customer service | Small businesses needing simple email-based customer support |
| Standout Feature | Unified customer timeline showing all interactions across channels | Collision detection to prevent duplicate responses |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.7/5 | 4.5 |
Gladly and Groove HQ represent two different philosophies in customer support. Gladly positions itself as an enterprise-grade platform with person-centric conversations, while Groove HQ focuses on simplicity and ease of use for growing teams.
The pricing difference is substantial - Gladly starts at $180 per user monthly compared to Groove HQ's $16-$56 per agent range, making this decision largely about budget and feature requirements.
Feature Comparison
Gladly excels in conversation continuity across channels, allowing agents to see complete customer histories regardless of communication method. Its person-centric approach means customers aren't shuffled between different ticket numbers.
Groove HQ shines in its Gmail-like interface that requires minimal training. It offers solid automation, canned responses, and collision detection to prevent duplicate replies. The platform integrates well with popular tools like Slack and Salesforce.
Gladly's advanced routing and AI capabilities justify its premium pricing for large teams, while Groove HQ's simplicity makes it ideal for teams wanting to get started quickly without extensive setup.
Pricing Comparison
The cost difference is dramatic: Gladly at $180-$210 per user monthly versus Groove HQ's $16-$56 per agent. For a 10-person team, you're looking at $1,800-$2,100 monthly for Gladly compared to $160-$560 for Groove HQ.
Gladly's pricing reflects its enterprise positioning with advanced features, while Groove HQ's tiered approach lets smaller teams start affordably and scale up as needed.
Gladly
Pros
- ✓ People-centered approach
- ✓ Unified customer timeline
- ✓ All channels in one view
Cons
- ✗ Very expensive
- ✗ Enterprise-focused
- ✗ Overkill for small teams
Groove HQ
Pros
- ✓ Simple, clean interface
- ✓ Good for small teams
- ✓ Affordable entry-level pricing
Cons
- ✗ Limited advanced features
- ✗ No modern messaging integrations
- ✗ Basic automation capabilities
Verdict
Choose Gladly if you're an enterprise with complex support needs and budget for premium features. Choose Groove HQ if you want straightforward ticketing without enterprise complexity.
Choose Gladly if: You're an enterprise needing advanced conversation management, have complex routing requirements, and budget isn't a primary constraint.
Choose Groove HQ if: You want simple, effective ticketing with Gmail-style interface and need to keep costs reasonable for smaller teams.
Alternative: Consider Converge at $49/month flat rate for teams wanting modern support features without per-agent pricing complexity.
Looking for more options? Browse all 750+ platform comparisons, or see all Gladly comparisons and all Groove HQ comparisons.