NPS Score Benchmarks for Healthcare (2026)
Converge Team
The average nps score for healthcare is +28. This compares to a global average of +32. Good healthcare teams target 22, and top performers achieve 17.
Why Do Healthcare Teams Have Different NPS Score Benchmarks?
Empathy and privacy are inseparable in healthcare support. Every interaction must balance compassionate communication with strict data protection — patients share sensitive information and trust you to protect it.
Healthcare support must handle emotionally charged conversations about diagnoses, billing for major procedures, and insurance denials — agents need both clinical vocabulary and emotional intelligence training.
How Healthcare Compares
Healthcare teams perform better than the global average. Here's how healthcare stacks up against other industries:
| Industry | Average | Good | Excellent |
|---|---|---|---|
| SaaS | +41 | 33 | 25 |
| E-commerce | +38 | 30 | 23 |
| Fintech | +34 | 27 | 20 |
| Healthcare | +28 | 22 | 17 |
| Agencies | +36 | 29 | 22 |
| Fashion | +42 | 34 | 25 |
| Beauty & Cosmetics | +45 | 36 | 27 |
| Gaming | +30 | 24 | 18 |
| Crypto & Web3 | +22 | 18 | 13 |
| Travel & Tourism | +27 | 22 | 16 |
| Hospitality | +39 | 31 | 23 |
| Restaurants | +43 | 34 | 26 |
| Hotels | +40 | 32 | 24 |
| Real Estate | +25 | 20 | 15 |
| Education | +35 | 28 | 21 |
Typical Healthcare Support Profile
NPS Score by Channel for Healthcare
Channel choice affects nps score across all industries, including healthcare:
| Channel | Average |
|---|---|
| Live Chat | +38 |
| +42 | |
| +28 | |
| Social Media | +25 |
| Phone | +30 |
How to Improve NPS Score in Healthcare
Key insight for healthcare teams:
Using consumer-grade messaging tools that lack HIPAA compliance for patient communication. A single unencrypted message containing protected health information can result in fines up to $50,000 per violation.
Automation opportunity:
Approximately 45% of healthcare support inquiries involve appointment scheduling, rescheduling, and reminders — all of which can be handled by automated booking integrations and confirmation messages.
Focus on detractors first -- converting a detractor to passive has more NPS impact than passive to promoter
Close the loop on every NPS response, especially negative ones
Track NPS by customer segment to identify which groups need attention
Combine NPS with CSAT to understand both loyalty and satisfaction
Source: Industry composite aggregated from MetricNet, HDI, and LiveChatAI benchmarks (2025). Industry-specific figures are approximate averages compiled from publicly available reports. Your team's performance may vary based on company size, geography, and channel mix.
Frequently Asked Questions
The average nps score for healthcare is +28. The global average across all industries is +32. Good healthcare teams target 22, and top performers achieve 17.
Healthcare is +28 vs the global average of +32. SaaS: +41, E-commerce: +38, Fintech: +34.
Focus on detractors first -- converting a detractor to passive has more NPS impact than passive to promoter. Close the loop on every NPS response, especially negative ones. See our improvement section and the full nps score guide for all strategies.
Healthcare support must handle emotionally charged conversations about diagnoses, billing for major procedures, and insurance denials — agents need both clinical vocabulary and emotional intelligence training. Healthcare teams typically handle 100-400/day tickets daily with 5-15 agents agents. The most common issues include appointment scheduling, billing inquiries, patient portal access.
Healthcare teams should prioritize email and live-chat as primary channels. Secondary channels include whatsapp, messenger. Healthcare communication requires documented trails for HIPAA compliance, and patients prefer email for non-urgent billing and insurance questions
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