NPS Score Benchmarks for Fintech (2026)
Converge Team
The average nps score for fintech is +34. This compares to a global average of +32. Good fintech teams target 27, and top performers achieve 20.
Why Do Fintech Teams Have Different NPS Score Benchmarks?
Accuracy and compliance override everything else. A wrong answer about a financial transaction can create legal liability, so fintech support teams verify every response against transaction logs before replying.
Fintech support agents need access to transaction data to resolve issues, but every access point creates compliance risk — teams must balance helpfulness with information security protocols.
How Fintech Compares
Fintech teams have room to improve compared to the global average. Here's how fintech stacks up against other industries:
| Industry | Average | Good | Excellent |
|---|---|---|---|
| SaaS | +41 | 33 | 25 |
| E-commerce | +38 | 30 | 23 |
| Fintech | +34 | 27 | 20 |
| Healthcare | +28 | 22 | 17 |
| Agencies | +36 | 29 | 22 |
| Fashion | +42 | 34 | 25 |
| Beauty & Cosmetics | +45 | 36 | 27 |
| Gaming | +30 | 24 | 18 |
| Crypto & Web3 | +22 | 18 | 13 |
| Travel & Tourism | +27 | 22 | 16 |
| Hospitality | +39 | 31 | 23 |
| Restaurants | +43 | 34 | 26 |
| Hotels | +40 | 32 | 24 |
| Real Estate | +25 | 20 | 15 |
| Education | +35 | 28 | 21 |
Typical Fintech Support Profile
NPS Score by Channel for Fintech
Channel choice affects nps score across all industries, including fintech:
| Channel | Average |
|---|---|
| Live Chat | +38 |
| +42 | |
| +28 | |
| Social Media | +25 |
| Phone | +30 |
How to Improve NPS Score in Fintech
Key insight for fintech teams:
Giving agents access to sensitive financial data without proper role-based permissions and audit logging. Every support interaction involving account details must be traceable for compliance audits.
Automation opportunity:
Roughly 35% of fintech support queries are KYC status checks and transaction confirmations that can be automated with secure self-service portals linked through auto-replies.
Focus on detractors first -- converting a detractor to passive has more NPS impact than passive to promoter
Close the loop on every NPS response, especially negative ones
Track NPS by customer segment to identify which groups need attention
Combine NPS with CSAT to understand both loyalty and satisfaction
Source: Industry composite aggregated from MetricNet, HDI, and LiveChatAI benchmarks (2025). Industry-specific figures are approximate averages compiled from publicly available reports. Your team's performance may vary based on company size, geography, and channel mix.
Frequently Asked Questions
The average nps score for fintech is +34. The global average across all industries is +32. Good fintech teams target 27, and top performers achieve 20.
Fintech is +34 vs the global average of +32. SaaS: +41, E-commerce: +38, Fintech: +34.
Focus on detractors first -- converting a detractor to passive has more NPS impact than passive to promoter. Close the loop on every NPS response, especially negative ones. See our improvement section and the full nps score guide for all strategies.
Fintech support agents need access to transaction data to resolve issues, but every access point creates compliance risk — teams must balance helpfulness with information security protocols. Fintech teams typically handle 150-600/day tickets daily with 8-20 agents agents. The most common issues include transaction disputes, KYC verification, account security.
Fintech teams should prioritize email and live-chat as primary channels. Secondary channels include whatsapp, telegram. Financial disputes and compliance-sensitive matters require documented, auditable communication trails that email provides natively
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