Brevo + Converge

Brevo (formerly Sendinblue) is an all-in-one digital marketing platform that combines email marketing, SMS campaigns, chat, CRM, and marketing automation in a single, affordable solution. Serving over 500,000 businesses globally, Brevo focuses on providing enterprise-level features at prices accessible to small and medium businesses.

The platform stands out for its generous free tier and transparent pricing model, making it an attractive alternative to more expensive marketing automation tools. Brevo's European heritage ensures strong GDPR compliance and data privacy features, making it particularly popular among businesses operating in regulated industries or international markets.

Multi-Channel Marketing Campaigns: Execute coordinated marketing campaigns across email, SMS, and chat channels from a single platform. Brevo's unified approach enables consistent messaging and timing across all touchpoints, improving customer experience while reducing the complexity of managing multiple marketing tools and vendor relationships.

Transactional Email & SMS: Deliver critical business communications like order confirmations, shipping notifications, and password resets with high deliverability rates. Brevo's robust infrastructure and dedicated IP options ensure important messages reach customers reliably, while detailed analytics help optimize timing and content for better engagement.

Lead Generation & Conversion: Create landing pages, forms, and chat widgets that capture leads and automatically nurture them through personalized email sequences. The integrated CRM tracks lead interactions and scoring, enabling sales teams to focus on the most qualified prospects while marketing automation handles initial nurturing and qualification.

Platform Setup & Authentication: Create your Brevo account and configure sender authentication including SPF, DKIM, and DMARC records to ensure optimal email deliverability. Set up your contact lists, custom attributes, and segmentation criteria, then configure your account settings including time zones, language preferences, and compliance features for your target markets.

Campaign Creation & Automation: Design your first email campaigns using Brevo's drag-and-drop editor and responsive templates, then set up basic automation workflows for welcome sequences and follow-up campaigns. Configure SMS campaigns if needed, and integrate your website forms and landing pages to start capturing and nurturing leads automatically.

Integration & Optimization: Connect Brevo with your e-commerce platform, CRM, and other business tools through native integrations or Zapier to enable comprehensive customer journey tracking. Set up conversion tracking, configure A/B testing for your campaigns, and use Brevo's analytics dashboard to monitor performance and optimize your marketing efforts for better results.