Kustomer vs Sprinklr
Converge Team
Side-by-side comparison for 2026
| Feature | Kustomer | Sprinklr |
|---|---|---|
| Starting Price | From $89/seat/mo | From $249/seat/mo |
| Best For | Enterprise teams needing CRM-integrated customer service | Large enterprises and Fortune 100 companies needing comprehensive social media management with advanced governance, compliance, and multi-channel customer service capabilities |
| Standout Feature | Unified customer timeline with CRM data integration | Enterprise-grade AI platform trained on billions of data points with support for 30+ channels and advanced governance features for highly regulated industries |
| Free Plan | ✗ | ✗ |
| G2 Rating | 4.4/5 | 4.1/5 |
Kustomer ($89-$139/user) and Sprinklr ($249-Custom) are enterprise customer service platforms with different approaches to customer data management and social media integration.
Feature Comparison
Kustomer focuses on unified customer profiles and CRM integration with advanced automation. Sprinklr emphasizes social media management, brand monitoring, and enterprise-scale omnichannel orchestration.
Pricing Comparison
Kustomer's $89-$139/user pricing provides better value for CRM-integrated support. Sprinklr's $249+ premium pricing includes advanced social media management and enterprise-scale features.
Kustomer
Pros
- ✓ Strong CRM features
- ✓ Customer timeline view
- ✓ Good AI capabilities
Cons
- ✗ Per-seat pricing
- ✗ Complex setup
- ✗ Enterprise-focused
Sprinklr
Pros
- ✓ Comprehensive enterprise-grade platform with advanced AI capabilities
- ✓ Supports 30+ social and messaging channels including WhatsApp, Telegram, Instagram, and Discord
- ✓ Robust governance features with approval workflows and audit trails
Cons
- ✗ Expensive per-seat pricing at $249/seat/month ($199 billed annually)
- ✗ Complex implementation that can take months to complete
- ✗ Steep learning curve requiring significant training and support
Verdict
Kustomer offers better value with comprehensive CRM integration at lower pricing, while Sprinklr provides superior social media management and enterprise-scale omnichannel capabilities.
Choose Kustomer for CRM-integrated support workflows or Sprinklr for social media-centric customer engagement. Consider Converge at $49/mo flat rate for unified customer communication without enterprise complexity.
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