112 E-commerce Customer Support Response Templates

Ready-to-use templates for order inquiries, returns, shipping delays, payment issues, and product questions — tailored for online retail teams.

112 templates across 5 categories

Converge Converge Team

How to use these templates in Converge

  1. Go to Settings > Replies > Quick Replies and click Add Quick Reply
  2. Paste the template text and save
  3. When you send, {{variables}} auto-fill with real data (customer name, your name, etc.)
  4. Replace [bracketed placeholders] with the specifics before sending
{{customer.first_name}} — resolved by Converge [manual] — you fill in before sending
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Order Status & Tracking

Order Confirmed

friendly any

Customer asks if their order went through

Your order #[order number] was placed successfully on [order date]! You'll receive a shipping confirmation with tracking details once it ships. Expected shipping: [estimated ship date].

Tracking Information

friendly any

Customer asks where their order is

Here's the latest on order #[order number]: it's currently [order status]. Track it here: [tracking link]. The estimated delivery is [estimated delivery date].

Shipping Delay Notification

empathetic any

Order is delayed beyond the estimated date

I'm sorry to let you know that order #[order number] is experiencing a delay. The new estimated delivery is [new delivery date]. This is due to [delay reason]. I understand this is frustrating — would you like me to [offer option]?

Lost Package Investigation

empathetic email

Tracking shows delivered but customer hasn't received it

I'm sorry your package appears to be missing. Let me check a few things:

1. Could someone else at [delivery address] have accepted it?
2. Has the carrier left a notice for pickup?
3. Check any secure areas (mailroom, behind porch furniture).

If it doesn't turn up by tomorrow, I'll file a claim and get a replacement or refund started.

Order Modification Request

friendly chat

Customer wants to change their order before shipping

Let me check if we can still modify order #[order number]. Orders enter processing quickly, so I'll need to verify it hasn't shipped yet. [modification outcome]

Backordered Item Update

friendly email

Item customer ordered is on backorder

The [product name] in your order #[order number] is currently on backorder with an expected restock date of [restock date]. Would you prefer to:

1. Wait for the item
2. Receive the rest of your order now and the backordered item later
3. Cancel the backordered item for a refund

Returns & Exchanges

Return Instructions

friendly email

Customer wants to return an item

I've initiated the return for [product name] from order #[order number]. Here's what to do:

1. Print the return label: [return label link]
2. Pack the item in its original packaging
3. Drop it off at [carrier name]

Once we receive it, your refund of [refund amount] will process within [refund timeline].

Exchange Offer

friendly any

Customer is unhappy but might keep the item in a different variant

I'm sorry [product name] didn't work out. Would you like to exchange it for a different [exchange option]? We can ship the replacement before you return the original — no extra charge. Just let me know your preference.

Return Window Expired

empathetic any

Customer wants to return past the return window

I see that order #[order number] was placed on [order date], which is outside our [return window] return window. I understand that's frustrating. Let me check if there's anything we can do — could you tell me what went wrong with the product?

Damaged Item Return

empathetic any

Customer received a damaged product

I'm sorry you received [product name] in that condition, {{customer.first_name}}. No need to return the damaged item — I'm processing a replacement right away. It should ship within [shipping time]. Could you share a photo so we can flag this with our warehouse?

Refund Status Update

formal any

Customer checking on pending refund

Your refund of [refund amount] for order #[order number] was processed on [refund date]. It typically takes [bank processing time] for your bank to post the credit. If you don't see it by [expected date], let me know and I'll investigate further.

Payment Issues

Payment Failed

friendly any

Customer's payment didn't go through

It looks like the payment for your order didn't process. This usually happens when:

- The card has insufficient funds
- Your bank flagged it as unusual activity
- The card details have a typo

Please try again or use a different payment method. Your cart is saved and ready.

Double Charge Concern

empathetic any

Customer sees two charges for one order

I can see why that's concerning, {{customer.first_name}}. The second charge is likely an authorization hold from your bank — it should disappear within [hold duration]. I've confirmed we only charged [order amount] once for order #[order number].

Discount Code Not Working

friendly chat

Promo code isn't applying at checkout

Let me look into that code for you. The code [promo code] [code/status]. [resolution details]

Invoice Request

formal email

Customer needs an invoice for their purchase

Here's the invoice for order #[order number]: [invoice link]. It includes your order details, payment method, and applicable taxes. Let me know if you need any modifications for your records.

Product Questions

Product Availability

friendly chat

Customer asking about stock

Great choice! The [product name] in [variant/option] is currently [stock status]. [availability details] Would you like me to help you place an order?

Size & Fit Guidance

friendly any

Customer unsure about sizing

For [product name], here's what we recommend:

[size guide details]

If you're between sizes, we suggest going [size recommendation]. And remember, exchanges are free if it's not the right fit.

Product Comparison

friendly any

Customer deciding between two products

Both are excellent choices! Here's how they compare:

[Product A]: [key features]
[Product B]: [key features]

For [use case], I'd recommend [your recommendation] because [reason].

Restock Notification Request

friendly any

Desired product is out of stock

The [product name] in [variant/option] is currently sold out. I've added you to our restock notification list — you'll be the first to know when it's back, usually within [restock estimate]. Would you like to see any similar alternatives in the meantime?

Warranty Information

formal email

Customer asking about product warranty

The [product name] comes with a [warranty period] warranty covering [warranty coverage]. To make a warranty claim, you'll need your order number and a description of the issue. Full warranty details: [warranty link]

Shipping & Delivery

Shipping Options

friendly any

Customer asking about delivery speed

We offer the following shipping options:

[shipping options]

All options include tracking. Free shipping on orders over [free shipping threshold].

International Shipping

friendly any

Customer asking about shipping to their country

We do ship to {{customer.country}}! International orders typically take [delivery estimate] and may be subject to local customs duties and taxes, which are the buyer's responsibility. Tracking is included.

Address Change Request

formal email

Customer needs to update delivery address

I've updated the shipping address for order #[order number] to:

[new address]

Please confirm this is correct. Note: if the order has already shipped, we may need to arrange a redirect with the carrier.

Delivery Attempted

friendly any

Carrier attempted delivery but no one was home

It looks like the carrier tried to deliver your order today but wasn't able to. They usually retry the next business day. You can also [pickup option] or contact the carrier at [carrier contact info] to arrange a convenient time.

Frequently Asked Questions

Use variables that auto-fill from your store data: customer name, order number, product name, tracking links. The best templates feel personal because they reference specific order details the customer recognizes.

The most common categories are order tracking and status updates, returns and refunds, shipping delays, payment issues, and product questions. Having templates for these five scenarios will cover the majority of your support volume.

Yes. Chat templates should be shorter (2-3 sentences), conversational, and designed for quick exchanges. Email templates can be more detailed with formatting, links, and step-by-step instructions.

Lead with empathy, state your policy clearly, and offer alternatives when possible (exchange, store credit, discount on next order). Templates help agents maintain consistency without escalating emotionally.

Yes — order status, shipping confirmations, and refund notifications are prime candidates for full automation. Templates for complex issues (complaints, exchanges) work better as agent-assisted starting points. Converge supports auto-replies and quick reply templates at $49/month flat.

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