Business Messaging Channel Guides
Converge Team
Business messaging is how modern customers expect to reach companies. Each channel has its own setup, capabilities, and audience. We've created 15 channel-specific guides covering setup, best practices, and platform comparisons.
Whether you're starting with WhatsApp Business, expanding to Telegram, or going regional with Zalo or KakaoTalk — these guides walk you through the practical steps and platform options.
Choosing the Right Business Messaging Channels
- Match your audience: WhatsApp dominates LATAM/Europe/India, KakaoTalk in Korea, Zalo in Vietnam, LINE in Japan/Thailand.
- Unified inbox first: Pick a platform that supports all your channels in one view — switching apps wastes hours per agent per week.
- API costs vary: WhatsApp Business API has per-message fees, Telegram is free, Discord is free, regional channels vary.
- Start with 2-3 channels, expand as you learn customer preferences.
Frequently Asked Questions
Business messaging is using consumer messaging apps (WhatsApp, Telegram, Instagram, Messenger, etc.) for company-to-customer communication — support, sales, and transactional notifications. It's faster than email, more scalable than phone, and meets customers on the apps they already use.
Start with the channels your customers already use. Globally, WhatsApp is the safest first choice. Add Instagram and Messenger if you have an e-commerce or social presence. For regional reach, add Zalo (Vietnam), LINE (Japan/Thailand), or KakaoTalk (Korea). A unified inbox like Converge handles all of these in one interface.
No. Unified inbox platforms consolidate all channels into one interface. Converge supports WhatsApp, Telegram, Instagram, Messenger, Discord, Zalo, Email, and more — all visible in one inbox at $49/month flat for up to 15 team members.
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